Frank Pennell

Frank Pennell

What is something you have changed your perspective on in the past two years?
Everyone needs a healthy work, life balance. Careers are important but so is taking time to spend with family and friends and finding time to take care of your health. Scheduling time to work out is non-negotiable for me.

Who has been the most influential person in shaping you as a Health & Performance Coach?
I started working out in group classes over 13 years ago. I have had many very good coaches in that time. All of them have influenced me in one way or another.

What are your top 3–5 book recommendations for personal growth, performance, or leadership?
Extreme Ownership – Jocko Willink and Leif Babin.
Unfu*k Yourself: Get Out of Your Head and Into Your Life Summary – Gary John Bishop.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones – James Clear.

What are your current personal training or athletic goals?
Current focus is to compete in Calgary in February in an age group CrossFit competition in the 50+ Rx division. Then the CrossFit Open and Battle in the North this spring.

What inspired you to choose a career in the fitness and performance industry?
I lost my mom to cancer at the age of 49. When I turned 40, something clicked and I decided it was time to do something to get healthier. I started with an outdoor bootcamp called Camp Gladiator while living in south Texas. After doing that for a couple of years, I moved to Gold’sFit which was sort of like CrossFit but without the Olympic lifting. After another transfer to west Texas, the only real option to continue what I was doing was to try an actual CrossFit box. I walked into Renewed Strength CrossFit and was met by the most welcoming people. Since then, I have completed my CrossFit Level 1 certification and am the only Concept2 Rowing coach north of Calgary.

What qualities do you believe are most important in an exceptional coach?
Bringing positive energy to every class. Being adaptable with the class plan based on equipment, time, and athlete’s needs. Teaching and cuing are valuable skills to have. Being able to break down complex movements into simple cues.

What is your coaching philosophy?
Mechanics-Consistency-Intensity. A great coach prioritizes movement quality first and foremost. Teach mechanics with clarity. Ensure athletes can repeat them reliably. Only then increase load, speed, and complexity. At the same time, coach the person not just the movement.